Is a .it domain right for your business?
.it is Italy's country-code domain, and one of the most trusted extensions in Europe for signaling a genuine Italian presence — to customers and to search engines alike.
Eligibility matters here. Unlike some ccTLDs, .it registration requires the registrant to be a resident of, or have a registered business presence in, the EU/EEA. It isn't open to just anyone worldwide, so it's worth checking eligibility before you fall in love with a name.
Why businesses still choose it. For a company actually operating in or selling into Italy, .it carries local trust a generic .com can't replicate on its own. Many brands run both — the .com for a global audience, the .it for the Italian market specifically — pointing to the same site or a localized version of it.